The Matching Law : A Research Review (9781138194311)

Originally published in 1988, the purpose of this title was to present a coherent summary of the previous 30 years' of research on the way in which animals and humans distribute their behaviour between alternative sources of reinforcement. There were three reasons why the book was needed at the time. First, it makes use of the empirical results available, something only partially present in many theories of the time. Second, as a general source of information to gain understanding of the scope of research on behaviour allocation. Third, a text was needed that described the techniques of experimental design and data analysis in this area.

Product details

• Format Paperback | 286 pages
• Dimensions 156 x 234 x 16mm | 476g
• Publication date 13 Jun 2018
• Publisher Taylor & Francis Ltd
• Imprint ROUTLEDGE
• Publication City/Country London, United Kingdom
• Language English
• ISBN10 113819431X
• ISBN13 9781138194311
• Bestsellers rank 3,141,797

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